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Outstanding experiences begin with a sound strategy and well-executed design grounded in solid research.

Discovery Research

Understanding the problem space is crucial for shaping effective strategies, setting design priorities, and aligning with customer needs.

Our discovery process is a deep dive into your business context to identify gaps and uncover opportunities, providing the foundation for informed design decisions.

Potential deliverables
  • Findings and insight report
  • Journey mapping and blueprints
  • Personas, user profiles
  • North star roadmap
We can help with
  • Discovery & customer sentiment research
    • Online or in person interviews
    • Group research
    • Ethnographic studies
    • Diary study
    • Conceptual evaluations
  • Contextual observation studies
  • Stakeholder & co-design workshops
We can help with
  • Usability testing and evaluation, including:
    • usability benchmarking, 
    • card sorting,
    • tree testing, 
    • heuristic evaluations, etc
  • In depth interviews (online, in person, in home)
  • Contextual observation studies
  • In lab interviews & observation studies
Potential deliverables
  • Findings and insights report
  • Design concepts and/or recommendations
  • Information architecture
  • Experience mapping 
  • User profiles

Design Evaluation

Knowing and understanding your customers is essential for making informed design decisions.

We employ a number of UX research methods, such as usability testing, interviews, or contextual observations, giving you the evidence to move forward confidently.

Strategy

We’ll help you develop organisational strategies to broaden human-centred design (HCD) practices across your teams. We can integrate into your existing framework, whether it’s Double Diamond, Jobs To Be Done, or adopt the Digital Service Standard.

We can help with
  • UX strategy
  • UX maturity measures
  • Organisation and team design
  • HCD training
We can help with
  • UX design
  • Co-Design workshops
  • Conceptual design
  • Service design
  • Information architecture
Potential deliverables
  • Design prototypes (high or low fidelity)
  • Interaction design
  • Information architecture
  • Graphic/visual design 

Design

Customer-centred design is good design.

We take a human-centred design approach to create experiences that balance business objectives with user need to ensure a great experience across all touch points.

Global user research

We work closely with our international colleagues in the UXalliance to provide local Aussie insights to global products and services. We can also coordinate studies in other countries through our UXalliance partners.

Research recruitment

We work closely with clients to identify the appropriate groups for research balancing research goals, timelines and budgets.  We have recruited for indepth interviews, focus groups as well as longitudinal studies. 

Our recruitment capability extends across Australia and New Zealand.

Contact us for your UX participant recruitment needs recruiter@bayfrontux.com.
 
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