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People Centred Design

 

 

We're passionate about delivering outstanding user experiences


UX SERVICES


 
 
UX Strategy

UX Strategy

Your UX strategy defines how users engage with your products and services across delivery platforms.

We'll help you create your UX team, incorporating team structure, skills matrix, training requirements, governance, and prioritised program of work.

 
 

Research

We uncover the characteristics, motivations, goals of the target audience to discover what successful design looks like.

We do ethnographic research, contextual inquiries, in-depth interviews, focus groups and diary studies. Deliverables include: personas, user journeys and design concepts.

 
 

Design

We take business goals, technical considerations and end-user needs into account. We can deliver full designs or work with agile teams.

We facilitate collaboration with co-design workshops, information architecture, wireframes, click-through prototypes.  Deliverables include: paper mockups, prototypes and visual designs.

 
 

Testing & Evaluation

We do usability testing and UX evaluation with end-users to validate design decisions and inform design direction.

We do usability testing, benchmark studies, expert reviews, international testing, quantitative studies, eye tracking, remote testing.  Feedback includes: validation and insights, pain points, actionable design and strategic recommendations.

 
 

UX Training

We train IT and marketing professionals to adopt, execute, and lead UX projects.

There are 3 levels of certification, each consisting of two days of small group classroom training.  We can also customise courses to your needs. Read more about UX-PM or contact us.

 
 

Custom Training


We can also work with you to deliver custom UX training courses that meet your requirements.  

Get in touch below.

 

The experienced user experience team

 
 

ABOUT US


 
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Ilana Kaplan

Ilana leads Bayfront UX and is a passionate user experience (UX) professional who has been in the industry for over 20 years.

In July 2015 Ilana started her own consulting company, Bayfront UX, with the goal of working with clients to develop solutions with outstanding user experiences. With new independence, Ilana is looking forward to opportunities to work hands on with client teams to contribute her skills. This includes both tactical and strategic UX activities. 

Ilana has many years of experience in UX designing for the web, for both responsive and mobile. Over the years her clients have ranged from large financial institutions such as BT and Westpac, private companies such as Bookings.com, Flexirent, and Decideware, government organisations such as ASIC and DFAT, ABS, and educational institutions such as TAFE NSW and UNEP, Telcos including Optus and Telstra. 

Ilana’s early experience was with Unisys in California and Australia and with the pioneering Australian user-centred design company, The Hiser Group. More recently, Ilana has been managing UX teams, at Optimal Experience, and then at PwC’s Digital Change, when PwC acquired Optimal Experience in 2014. In her roles she was responsible for managing the team, and all aspects of UX engagements including scoping, approach, execution, and quality management. 

Ilana is skilled across all user centred design activities including strategy, research, design, and testing. She has taught numerous user centred design courses, and holds an MA in Industrial Psychology.

 

May Chan

May is a user experience and usability designer dedicated to improving people’s interaction with technology. 

Since 2008, May has honed her user centred design skills at leading UX design agencies in Sydney including The Hiser Group, Optimal Experience and PwC’s Digital Change.

She has delivered usability testing, contextual inquiry research, persona creation, conceptual and detailed designs for a wide range of clients and projects. These include ResMed, Macquarie Bank, Sirca, The Australian Bureau of Statistics, ASIC, Australian Taxation Office, and The Family Relationship online.

With Bayfront UX, May looks to continue working with clients to understand their customer/user needs, and designing engaging experiences.

 

Ashleigh West

Ashleigh is an interdisciplinary UX and service designer focused on solving problems and creating innovative experiences that meet user needs. 

Ashleigh has completed innovation projects in Europe, Asia and Australia, having been introduced to the field through the Köln International School of Design, in Germany, which focuses on human-centred thinking. 

She has worked on UX and service design projects with clients including CBA, the Office of Environment and Heritage, NSW Department of Justice, MasterCard, BT Financial, Stockland, the Agency for Clinical Innovation, Mandalah Conscious Innovation and COMMUNE Co-working. 

She is passionate about social innovation and is experienced across the whole design process, with a specialisation in research, ideation, prototyping and testing.  She also has a broad creative background across communication and design, having worked in organisations such as BBDO Proximity, Western Sydney University and King Content.  

Until most recently she has been working as an experience design consultant with The Customer Experience Company. With Bayfront, Ashleigh is looking to continue this work to understand user problems and solve them through great experiences.

 
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